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Discussion Starter · #1 ·
Phoned up my Renault/Peugeot/Dacia dealers parts dpt this morning and asked if they did the Dacia spares, Answer I got was "unfortunately yes ".Got the impression that it looks like the Dacia brand may have been forced on to some of these dealers reluctantly. Question is do you think in the future the there will be stand alone Dacia dealerships.

billyblue.
 

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Personally I think it would be a good idea to have dacia only dealers, but the cost involved would push up the price of all models.

Sharing the showroom and facilities with Renault was a good move, but since this was also a Nissan part funded project it may have been a good move to put dacia in Nissan showrooms.

Which combination would have sold better !

Renault / dacia. Or Nissan / dacia ??

Having seen dacia's impact on Renault dealer sales, they may just ditch Renault and concentrate on dacia, at one dealer I visited they confirmed that enquires and sales were going well into dacia favour.
 

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Interesting question billyblue

When I first saw a Dacia Duster in the showroom I asked the sales guy a question. His answered that "He didn't do them" The guy who did ""do them" was on a test drive. This gave me the impression that he thought Dacia beneath him and did not encourage me in any way. Eventually (after placing my order elsewhere and cancelling) I have spoken (as others on this forum have) to the guy who knew about Dacia and placed my order with him. So I think that in some Renault dealers there is a bit of an attitude towards Dacia - this needs sorting and may well be the attitude your guy in spares had.

As to Nissan or Renault, I suspect Nissan would not have wanted the Duster in particular in the same showroom as the Qashqai as it would definitely take sales from it. So as Renault do not have an SUV in the range it made sense to add it there.

Of course I could be wrong!

****
 

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I think the problem in most Renault showrooms is that the sales team has a monthly target to meet on Renault sales, whereas the dacia models are selling themselves and there's as yet no targets for the salesperson to meet.
 

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Renault own the Brand out right ... Nissan have no claim to anything that Dacia do.

However what Renault and Nissan do have together is a development partnership which results in the likes of the DCi 1.5 diesel engine. Sharing facilities even ...

But be sure these 2 companies are in direct competition with each other and it is only because of the size of other major industry leaders like General Motors they have joined forces in certain areas to help them compete against these other Giants.
 

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I agree with Micknand about the sales guys with 'attitude'. Will overall (not just Duster) Dacia sales dilute Renault sales from the showrooms? Quite probably given the current economic climate. However, a sale's a sale (for a' that) so if it helps dealers to weather the recession by having a diverse range of cars on show, it's probably a good thing to keep the range under one roof. I suppose it will depend on the eventual sales profile across the Dacia range, once all models and versions are on general release, that could determine whether separate Dacia dealerships spring up. But the Dacia brand and build is so wedded to Renault that I would be surprised to see split dealerships. It is, after all, one of the selling-point strengths that Dacia cars have the whole Renault infrastructure to back-up after sales requirements (including parts, repairs, servicing etc.).
 
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Renault own the Brand out right ... Nissan have no claim to anything that Dacia do.

However what Renault and Nissan do have together is a development partnership which results in the likes of the DCi 1.5 diesel engine. Sharing facilities even ...

But be sure these 2 companies are in direct competition with each other and it is only because of the size of other major industry leaders like General Motors they have joined forces in certain areas to help them compete against these other Giants.
Renault own about 45%of Nissan so pretty much the same company
 

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First dealer I went to they just weren't interested and tried to ignore me, so they lost a sale. Second dealer they couldn't do enough, it seems that everyone there has been doing their research, even the service guys and are happy to talk and sell Dacias. Whilst I was there people were coming in to look at Renaults, but going over to the Dacias and were then more interested in them instead. They seem see a sale as a sale.
 

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Discussion Starter · #10 ·
Thought I might ask this question again about Dacia stand alone showrooms.

As the brand becomes better known and as the model range increases, a lot of Renault dealer show rooms might not be large enough to display the whole Dacia range to best effect.. A couple of the dealer showrooms I visited only had one Duster model on display in a corner of the showroom and it looked like they didn't have the room to display another two or three other models.

Might be nice to walk into a show room with only the Dacia range on display. Now there's a thought.

billyblue. :D :D :D
 

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Thought I might ask this question again about Dacia stand alone showrooms.
As the brand becomes better known and as the model range increases, a lot of Renault dealer show rooms might not be large enough to display the whole Dacia range to best effect.. A couple of the dealer showrooms I visited only had one Duster model on display in a corner of the showroom and it looked like they didn't have the room to display another two or three other models.
Might be nice to walk into a show room with only the Dacia range on display. Now there's a thought.

billyblue. :D :D :D
itll happen :)
 

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In Inverness two models of Dacia are in the showroom taking up about a third of the available space, there's a Stepway outside on the foreourt.

With reference to earlier comments about uninterested salesmen, I think it'd possibly because they specialise in one make, if the Dacia guy isn't there a Renault guy doesn't want to waste time helping to sell a car that he won't get commission for?
 

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Might be nice to walk into a show room with only the Dacia range on display. Now there's a thought.
Huge, expensive glass palaces dedicated to Dacias means much more expensive cars.

Lets keep Dacia as an offshoot of Renault, let the Renault buyers subsidise us!
 

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This is from autocar.co.uk in 2012 -

Renault UK managing director Thierry Sybord has said he will pull its budget brand Dacia out of the UK rather than discount its already low model pricing.

Romanian Dacia will launch in the UK next year.

"It's a key part of the Dacia brand: transparent value-for-money," Sybord is quoted on autocar.co.uk today. "And we won't kill the brand for Britain. I believe that buyers in the UK will respond to the simplicity of buying a Dacia - but if I'm wrong, we will just pull out."

Every Renault dealer in the UK has taken on the Dacia franchise, and will represent the brand either by a specially branded 'Dacia Corner' in their showrooms or with external 'Dacia Boxes' on the forecourt.

But cars will not be kept in stock in the UK, but each car will be imported on the basis of an individual customer order, with lead times of between three and six months expected.

For that reason, and because Dacia orders will not count towards dealer sales' bonuses won't be necessary.

It isn't for Renault to rule outright on how dealers should sell Dacias, and a spokesperson did admit that, with more richly equipped cars, those dealers will have a little bargaining room. But the same source confirmed that dealer margin on entry-level Access models is very low - a deliberate tactic to motivate them to 'up-sell'.

There are also special sales rewards for cars sold with extended five and seven-year warranties.

Renault UK is aiming to secure one per cent of the UK new car market with its Dacia brand in 2013 - just short of 20,000 cars.

There are already 1,700 confirmed orders for the Duster compact SUV.
 
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