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Marketing and financial reasons. Renault wanted to gain some market share with the rebadged and a bit more expensive models than the Dacia equivalent. They build them in Renault factoryies there and even do some other derivations, like Sandero GT Line which was made in Brasil only. So they are sold as Renault in South America and Rusia mainly. They sell alot better than the Renault main products so it brings some profits to Renault.
 
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